So, what’s the moral of the two stories?

When we try to analyze why some people become wealthy from scratch, and others become paupers from millionaires, the answers escape us. It seems one of those mysteries of the universe. It is also very mysterious how self-made millionaires mostly win back everything they had once lost - if such people lose their money in business, they often win back much more in no time and cover up their losses.

If we use the analytical skills of Sherlock Holmes and try to solve the above mysteries, we will soon realize that the basic difference between these two categories of people is in their minds, in the way they think. In more technical terms, the difference is in their money-map, the map that guides every human being either to Aladdin’s magic lamp or to financial doom. It is something that every human being has within him. Unfortunately, very few people are able to decipher this map. And this is the reason why 90% of people fail to achieve financial freedom. How many people do not need to think twice before ordering the choicest dishes at a decent restaurant on a weekend with the family? And show me those who do not bother to look at the price tag while shopping, who just smile and instruct the salesgirl to “just pack it, please”. Such people are uncommon because they come in the other 10%. They are the ones who have been able to decipher, understand and follow the hidden money-map of their minds. King-size and ordinary-size people do not look different and are not made of any special material. The good Lord has made us all the same, the only major difference between the two categories is in the way they handle the money-map that is in their minds.

It is the same money blueprint that pulls them up when disaster strikes. Do you think king-size people never run into financial trouble? Chances are that they run into deeper financial trouble than most others. Dealing with their millions and billions, they are likely to face financial crises of towering proportions. Let us take for example Sir Richard Branson. Was his financial journey a smooth one? I wish it had been so, but it wasn’t.

Branson was often ridiculed by the media, especially the print media, for his irrational strategies. He had launched Virgin Cola and Virgin Vodka, which received cold response from the market. But his greatest failure was Virgin Trains that ran into a lot of trouble with bad timings and delays - it badly damaged the reputation of the Virgin brand which was established after so much pain and effort. Virgin Lottery was also one of Branson’s brands that failed.

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But what is it that helps king-size people win back the millions they lose? It is the same money blueprint, hidden within the brain. It is intangible, something that can’t be seen or felt, yet strange as it may sound, it is the guiding spirit behind all major developments of the world. It’s something that cannot be seen or felt: the money-map.

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The Second Story

This story also originates from the UK but is more recent. On September 4, 1998, UK television viewers watched a new game show that took the country by storm. By 1999, it had attracted 19 million viewers (an unbelievable figure for a small-sized country like the UK) who were glued to their sets during its telecast.Who Wants to Be a Millionaire was a quiz show that was different. It focussed on suspense rather than speed. A participant was asked a maximum number of 15 questions and the prize money doubled with every question. The show was so successful that it became the Number One show in the UK. It was hosted by Chris Tarrant. The show soon made its début in the US with the same name. Starting in August, 1999 on the ABC television network, hosted by Regis Philbin, the US version of Who Wants to Be a Millionaire quickly drew over 30 million viewers. The money-winning game show became a phenomenon and inspired local versions in many countries across the globe. In India Kaun Banega Crorepati took off in 2000, with the legendary movie superstar Amitabh Bachchan as its host. Almost overnight, it became the Number One show on Indian television.

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The millionaire-making game show did create quite a few millionaires. Listed below are the names of the winners of the highest prizes in the shows.

United Kingdom

* Judith Keppel, 20 November, 2000
* David Edwards, 21 April, 2001
* Robert Brydges, 29 September, 2001
* Pat Gibson, 24 April, 2004

United States

* John Carpenter, 19 November, 1999
* Dan Blonsky, 18 January, 2000
* Joe Trela, 23 March, 2000
* Bob House, 13 June, 2000
* Kim Hunt, 6 July, 2000
* David Goodman, 11 July, 2000
* Kevin Olmstead, (US$2.18 Million) 10 April, 2001
* Bernie Cullen, 15 April, 2001
* Ed Toutant, ($1.86 Million) 7 September, 2001
* Kevin Smith (First winner of the syndicated version.) 18 February, 2003
* Nancy Christy, (first woman to win US$ 1 million in the U.S. version.) 8 May, 2003

India

* Harshvardhan Navathe (winner of KBC started in 2000)
* Brajesh Dubey (winner of 10 million rupees in KBC II that started in 2005)
* Ravi Saini (winner of KBC junior)

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The shows were extremely popular and generated a lot of comment and discussion. People talked about the shows and the questions, discussed winning strategies, mathematical experts analyzed them to predict the odds of winning the big prize. Some commented on the reasons for the show being such a huge success, others were vocal in protesting against the show, but very few asked the question, “What happened to all those millionaires? How are they today?” In 2005, The Telegraph, an Indian daily, ran an article featuring interviews of the highest prize-winners of Kaun Banega Crorepati. One would think that these top prize-winners must have surely invested their prize money sensibly and multiplied it many times over by making some smart investments in business, property or shares. Wrong! Most of them are doing exactly what they did before the show. Results were similar in other countries too. Very few of these winners and overnight millionaires have actually been able use this money to create additional wealth for themselves. Most of them have squandered it, lost it, or have made bad investments.

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The First Story

The place - the UK. The period - the late sixties. This is the story of a 17-year-old who was a rebel at school. The school’s rules were rigid and it made him claustrophobic. He wanted to break free. This boy soon started an amateur students’ paper which circulated not just in his own school, but also among students of other nearby schools. His mother gave him four dollars to start with. The paper quickly became popular among students of other schools too. The boy sold advertising space to major corporations. His paper carried articles on rock stars, movie actors, politicians and intellectuals. Though it was not of any literary value, it reflected the young boy’s enthusiasm and entrepreneurship. He was very eager to make this paper a growing business. His only companion in this venture was his dear buddy Johnny James. Seeing his burning enthusiasm to do something, the Headmaster of Stowe congratulated him and said, “I can predict that one day you will either go to prison or become a millionaire."

In 1970 the boy set up a mail-order business, and started selling records by mail. He was successful and quickly turned his record-mailing business into a record shop. A couple of years later, in 1972, the young enthusiast started manufacturing records. But what would be the name of the company? His partner in his record manufacturing business Nick happened to say “We are all virgins in this business.” They christened the company ‘Virgin Records’. I am talking about Richard Branson, better known as the Virgin Boss. He is perhaps the most charismatic individual when it comes to the top corporate heads of international fame. Known for his maverick business strategies and untraditional ways, Sir Richard Branson, who appeared in several TV shows including Baywatch, was born in the UK on July 18, 1950.

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Branson believes in some simple strategies, like:

• Size does matter, you need to challenge and compete with big brands to become big yourself.
• Take it easy, mix fun with work. Remember, all work and no play makes Jack a dull boy.
• Haggling is possible in every business - it brings down prices.
• Be camera / media- friendly.
• Mingle like a common man, go ahead like a bullet.

The £ 3 billion empire of the Virgin boss is a result of numerous success stories. Virgin Records saw their first success with Mike Oldfield’s ‘Tubular Bells’ that became a best-selling record. After this, the company moved ahead swiftly, sometimes being drawn into controversies. It had to be sold to EMI in 1992 to generate money in order to keep the airline business running. It is said that Branson cried after the company was sold, but he soon started V2 Records, another music brand. In 1984 Branson started his flagship brand Virgin Atlantic Airways to compete with British Airways. He then went on to start more airline brands such as Virgin Express, Virgin Nigeria and Virgin America (2006). He launched Virgin Mobile in 1999 and Virgin Blue (in Australia) in 2000. Other brands from him were Virgin Trains, Virgin Cola, Virgin Vodka, and Virgin Lottery.

In 1993 he won a double lawsuit against British Airways and won £ 610,000 which he divided among his employees. In 1993, he received an honorary Doctorate degree from Loughborough University, although he had quit conventional studies at the age of 17. In 1999, the Queen awarded him knighthood. In 2004, Sir Branson announced the launch of Virgin Galactic, a company that will take travelers to outer space, as part of space tourism, beginning late 2007. Branson continues to enjoy every piece of his success, living life king-size, and adding new feathers to his crown every day.

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